AESTHETIC MEDICINE – January 2025 

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"One innovative, non-invasive technique that delivers impressive results with minimal downtime gaining widespread recognition is the Nefertiti Lift, a procedure named after the iconic Egyptian queen renowned for her elegant jawline and swan-like neck.

"By utilising botulinum toxin, this injectable treatment provides a subtle yet transformative lift to the lower face and neck, making it one of the most popular treatments for many of my patients. This technique is also sometimes referred to as the ‘Swan Lift’ or ‘Royal Lift’.

The Nefertiti Lift targets the platysma muscle, a superficial muscle that runs vertically from the jawline to the collarbone. As we age, the downward pull of this muscle can contribute to the appearance of jowls, neck sagging, and a less defined jawline. The procedure involves injecting small amounts of botulinum toxin into specific points along the platysma and the lower face, which weakens the downward pull of the muscle. This allows the upward-pulling muscles of the face to work unopposed, creating a more lifted and contoured appearance. I like to combine this technique with masseter botox injections to define and contour the jawline area. There are many benefits to treating patients with the Nefertiti Lift versus a more costly and invasive treatment, such as a lower facelift:

Non-surgical alternative: Patients increasingly demand noninvasive procedures with minimal recovery time. The Nefertiti Lift offers an alternative to surgical facelifts, particularly for younger patients or those with mild to moderate skin laxity.

Natural results: Unlike dermal fillers, which add volume, the Nefertiti Lift focuses on redefining natural contours. The result is a subtle lift that enhances the patient’s appearance without looking overdone.

Versatility: The procedure is suitable for both men and women and can be tailored to address specific concerns, such as jowls, undefined jawlines, and neckbands.

Minimal downtime: The treatment typically takes roughly 30 minutes and requires little downtime, making it convenient for those with busy lifestyles and those who want immediate results."

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